Does < mark > tag helps in SEO?

The <mark> tag in HTML is used to highlight text for reference or search purposes. The text inside the <mark> tag is typically rendered with a background color that makes it stand out from the surrounding text. The primary use case for this tag is to highlight text that the user has searched for, to make it easier for them to find it on the page.

The <mark> tag does not help with SEO directly. The text inside the <mark> tag will be treated the same as regular text by search engines, and will not affect the rankings of a webpage.

However, it's worth noting that if the <mark> tag is used to highlight text that is relevant to the user's search query, it can improve the user experience and potentially lead to a higher click-through rate from search results. This can indirectly affect the SEO of a webpage.

It's also worth noting that using the <mark> tag can make it easier for users to find the information they are looking for on a page, which can lead to a better user experience and increased engagement. This can also have a positive impact on the performance of the page in search engines